Apple Acquires TrueMeeting to Enhance iPhone-Based 3D Avatar Technology

Apple has discreetly acquired Israeli startup TrueMeeting, formerly known as CommonGround AI, to bolster its spatial computing capabilities. The deal, approved by the Israeli Competition Authority in January 2025, underscores Apple's commitment to integrating advanced AI with consumer devices. TrueMeeting's real-time facial scanning technology, which generates lifelike 3D avatars using smartphone cameras, could address realism gaps in Apple's Vision Pro 'Personas' feature.

The acquisition aligns with Apple's strategy of absorbing Israeli tech firms to advance its spatial computing ambitions. TrueMeeting had previously raised $45 million from investors like Grove Ventures and Matrix Partners. While financial terms remain undisclosed, the move signals Apple's focus on refining immersive VIRTUAL interactions through iPhone-powered facial scanning.

This development follows Apple's pattern of targeted acquisitions to enhance its AI-driven communication tools. The integration of TrueMeeting's technology may pave the way for more natural digital representations in Apple's ecosystem, potentially impacting future iterations of FaceTime, Messages, and Vision Pro applications.